TD Ameritrade brand
Brand expression What’s in a brand? Everything. That’s why, when it came to our company’s new brand expression, we looked at ev‑er‑y‑thing. In successful partnership with Havas, we rethought color (including accessibility), photography, tone of voice, illustration, and more, to ensure that our brand epitomizes our transformational purpose. The result: an inspiring brand expression—including our […]
Rio 2016 Olympics
Visit site #LikeYou Olympians and investors have more in common than people think—the commitment, focus, and even sacrifice it takes to pursue a goal are the same. That key insight fueled our Team USA sponsorship campaign. Connecting Olympians who are clients with Olympic hopefuls looking to compete in 2020, as well as with non-Olympian clients, […]
Social media
Engagement marketing The content was there. It just wasn't getting to our clients quick enough. But that's all changed since we stepped in. Collaborating with our Social partners, we developed a team dedicated solely to social media, and have been able to crank out posts faster than ever—achieving gangbuster results, and in some cases, even […]
JJ Kinahan site
Visit site EssentialOptionStrategies.com With 30 years of trading and investing experience, Chief Market Strategist JJ Kinahan has a lot of knowledge to share. And he is more than willing to do so. This sleek, informative website gives JJ a forum to educate beginner, intermediate, and advanced traders on all things options.
Refer a friend
Happiness campaign Happy clients are a tremendous referral source—and it makes sense to tap into it. This whimsical, cheerful campaign targets influencers, asking them to share their good feelings about TD Ameritrade and help bring their friends on board. In return, there are rewards, which everyone can be happy about.
TDAI surprise & delight
Sales recognition program Acknowledging a birthday, engagement, or other milestone helps build stronger relationships. This program, a TD Ameritrade Institutional first, makes it super easy for the sales team to wow Registered Investment Advisors with handpicked gifts and custom greeting cards. After all, who doesn't like to be surprised? And delighted?
AMTD.com
Visit site Corporate site update TD Ameritrade has a great story to tell. Having a site that tells it in the clearest and most compelling way is essential. To meet that goal, the AMTD public site was reimagined to emphasize the company's purpose. It was reorganized to help investors, reporters, the media, and other visitors […]
The Company Store
Visit site Associate promotion It's not just about branded merchandise. It's about creating memorable client experiences. It's about improving associates' lifestyle. The TD Ameritrade Company Store uses promotional products to help bring our brand to life for clients and to help associates show their pride.
TD Ameritrade Network
Client launch Lots of financial networks deliver the news. TD Ameritrade Network is the only one that interprets it. Highlighting the features that separate it from the pack, this launch campaign lets investors and traders know exactly what they'll get out of watching—and why they should keep coming back for more.
TD Ameritrade U
thinkorswim Challenge "Get 'em young, get 'em for life." That's the strategy behind the annual thinkorswim Challenge, a virtual trading competition for college students. They get to trade on paperMoney® in our thinkorswim® platform for a chance to win real prizes. We get to expose a potential client base to TD Ameritrade.
Client Rewards Card
Acquisition campaign You can tell a lot by what's in a person's wallet. Travelers carry travel credit cards. Shopaholics carry retail credit cards. So it's only natural that investors get the TD Ameritrade Client Rewards Card—the only credit card that puts money into their TD Ameritrade account.
TDAI industry recognition
Rock star campaign To us, rock stars aren’t the people clad in leather playing sold-out arenas. They’re the independent Registered Investment Advisors (RIAs) working to impact clients’ lives. This personalized campaign with unique Spotify playlists congratulates RIAs who won major industry awards. To those who rock, we salute you.
Scottrade conversion
Exchange takeover A big event like clearing conversion calls for a big celebration. Not just of two companies becoming one, but of all the associates who helped make this historic moment a success. A bold acknowledgment of all the effort involved, coupled with a personal message of appreciation from the then CEO, seemed fitting. /wp-content/uploads/video/takeover-video_1.mp4
Agile awareness
Associate campaign Agile presents associates with the opportunity to escape silos and get work done smarter, faster, and more efficiently. This bold, groundbreaking poster series explains the many benefits of Agile, to get associates excited about being part of this transformative work process.